
THE COMMERCIAL GAP
Outdated Processes, Missed Opportunities.
In agriculture, there’s a costly gap between what products could achieve and what outdated methods allow. Businesses are flooded with information, but it’s scattered and hard to act on. Despite having modern tools, many commercial teams are left piecing together product performance, market trends, and customer needs without a clear picture.
The impact? Missed opportunities, underperforming products, and customer relationships that don’t go anywhere. Commercial leaders are left guessing instead of making confident decisions. That’s where Apogee steps in.

SMART COMMERCIALIZATION
How Apogee Bridges the Gap
Apogee’s Smart Commercialization platform connects everything in one place, making it easier to put your plans into action. We focus on four key areas to make commercialization work smoothly and effectively: Product, Context, Monitoring, and Customer Experience.
By uniting these areas, Apogee equips you with a straightforward, effective approach to commercialization, allowing you to act with intention and achieve real results
WHY APOGEE
The Software for Smart Commercialization
INVISION and INNOVA are designed to close the Commercial Gap, moving you beyond outdated systems and into a more effective way of working. INVISION connects you to what’s happening in the field in real time, while INNOVA helps you plan where your products will thrive. Together, they streamline your commercialization process and deliver better results, faster.
INVISION
Shows how your products perform in different conditions, so you can position them with confidence. It’s built to track and monitor what’s happening in the field, keeping you informed throughout the season

INNOVA
Helps you understand your market and test your approach before making big moves. It lets you simulate different conditions and plan for what’s next, so you’re always prepared.
